What is the most popular type of training video?
As a training video expert, I understand that incorporating video into your work can be incredibly beneficial. Video can engage your audience, simplify complex ideas, and provide an immersive learning experience. However, with so many different types of training videos, it can be challenging to know where to start.
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One question I often receive is, “Of the six types of training video – lecture, screencast, micro, explainer, scenario/simulation, and how-to – what is the Most Popular Type Of Training Video?” The answer is that it really depends on the context and the goals of your video.
Here’s my ranking:
- Explainer
- How-to
- Micro
- Screencast
- Scenario/Simulation
- Lecture
After you read the article, comment down below with your ranking!
Lecture
Lecture videos (Instructor-Led, Presentation, Webinar) are a classic form of training video that involve a presenter speaking directly to the camera. They can be great for delivering information in a straightforward, no-nonsense way. Their purpose is to communicate the contents of a lesson for review by the learner at a convenient time. However, they can also be somewhat dry and unengaging if not done correctly.
How it’s made: At the basic level, a single camera records the live presentation by the instructor or speaker. More complex lecture videos feature multiple camera angles that capture a speaker on stage at a conference or symposium (that’s a fun word to say three times) as well as the visual presentation and any other supporting material. These require further editing and, therefore, take longer to complete.
Screencasts
Screencasts, on the other hand, are ideal for demonstrating software or other computer-based tasks. They allow the viewer to follow along step-by-step, making it easy to learn new skills.
How it’s made: By using a screen recording application, you capture the movements of the mouse on the screen along with images, or other video clips. Then, within the same software, you can edit the video to include annotations and text overlays to support the narration. High-quality screencasts include the use of an external microphone routed through the computer to capture narration.
Micro
Micro videos are short, bite-sized videos that are perfect for social media or other platforms where attention spans are short.Your learning audience will be very familiar with the formula of a micro video from all the marketing they’re exposed to, so use it to your advantage!
How it’s made: On the basic end, you can use point-and-shoot recording with a mobile phone. At the high end (in both price and complexity), you can hire a video production company to plan, record, and edit the micro video.
Explainer
An explainer does exactly what its name implies: it explains a topic. Explainer videos use animation or other visuals to break down complex concepts and ideas. They’re great for engaging audiences and keeping them interested, but they can also be time-consuming to produce.
How it’s made: Most explainers are animated videos. Some feature a mix of real people (live-action) with animated graphics. They can be made using online platforms Vyond, Powtoon, or Animaker or by purchasing the services of a video production company that specializes in explainers.
Scenario/Simulation
A scenario video is where actors play roles to demonstrate correct behaviors in the workplace. Modeling proper behavior is the only kind of scenario video you should create. Showing what “not to do” is the wrong approach, even if you use humor. From birth, we are observational learners. If we are shown improper behavior, someone will try to replicate the bad behavior. Model the behavior you want to teach and explain why!
In a simulation video, actors also play out roles in a workplace, and the learner interacts with the video to make the proper choices. A well-known example is a sexual harassment training video that employees are required to watch annually. Think of the scenario as the instruction you should show the learner and the simulation as a way to evaluate if they comprehended the knowledge in the scenario. Simulation videos can also be a point-of-view (POV) experience where the learner demonstrates their knowledge of a sales process.
How it’s made: These are some of the most complex types of video for learning. To truly make scenario and simulation properly, I urge you to budget and plan for the services of a professional video production company. In a former role as production manager, I helped numerous companies make behavior-changing scenarios and simulations. Typically, there are no less than 10 skilled professionals involved in making this type of video.
How-to
Finally, the How-to video features step-by-step instructions that show exactly how to do something. The How-To video is incredibly popular. I’m sure you can think of something around your house you have fixed after watching a How-to video. The power of these videos lies in the use of behavior modeling. In other words, since you can see and hear how to complete a task, you are then able to do it yourself.
How it’s made: On the basic end, you can use point-and-shoot recording with a mobile phone and then edit the steps together using the editing software of your choice. At the high end (in terms of price and complexity), you can hire a video production company to plan, record, and edit the how-to video.
Summary
So, as you can see, each type of training video has its own strengths and weaknesses. Ultimately, the most popular type of training video will depend on your specific needs and goals. Let’s get real. The most popular type of learning video is the explainer, then the how-to. Umb, excuse me, YouTube! To determine which type of video is right for you, consider your audience, your message, and the format that will best deliver that message. Choosing the right type of training video can make a big difference in the success of your project. By understanding the different types of videos available and their unique benefits, you can make an informed decision that will help you achieve your goals.
Related Links
What is a Lecture video? – VIDEO – 1 of 6 Types
KSB and The 6 Types of Video for Learning
The 6 Types of Video for Learning
What’s a Screencast? And, Why Use One? – VIDEO
The Micro Mission: VFL – VIDEO
The How-To Mission (sort of): VFL – VIDEO
The Scenario Mission: VFL – VIDEO
The Lecture Mission: VFL – VIDEO
The Explainer Mission: VFL – VIDEO
The Screencast Mission: VFL – VIDEO
