Hey there directors and business owners! Looking for a way to grow your skills and boost your business? Video is where it’s at. It captivates viewers’ interest quickly while stirring their feelings and motivating immediate responses.

But not just any old video will do. Oh no, my pal. You need to know how to use the 6 types of video for learning to improve your business. Because when you do, you’ll be unstoppable.

Table Of Contents:

The 6 Types of Videos for Learning to Improve Your Business

Want to keep up with the future? Video content is where it’s at—helping us learn quicker, engage more deeply, and boost business growth like never before.

Every video isn’t created equally. To really benefit your small business or large organization and enhance what you learn, consider using these six different types of videos.

I’ve been creating video content (training videos & marketing videos) for over a decade now. And I can tell you from my experience as a video production manager that these are the 6 types of video that will make the biggest impact on your business:

1. Explainer Videos

Explainer videos are the bread and butter of any good video marketing strategy. They’re short, sweet, and to the point. They are always on lists of video marketing trends, Thus, it’s number one for me.

The goal of an explainer video is to quickly and clearly explain a product, service, or concept. They’re usually around 1-2 minutes long and use simple language and visuals to get the message across. Think of explainers as business video that share knowledge.

Benefits of Explainer Videos

There are a few big perks when using explainer videos. First off, they transform tough subjects into something visual that’s super easy to grasp. They’re also great at keeping people interested longer compared to plain text – plus, you can easily share them across various social networks.

  1. They’re easy to consume. People have short attention spans these days. An explainer video allows you to get your message across quickly and effectively.
  2. They’re shareable. Explainer videos are easy to share on social media and embed on websites. This helps you reach a wider audience and drive more traffic to your business.
  3. They boost conversions. Studies have shown that including an explainer video on a landing page can increase conversions by 80%. That’s huge.

Types of Explainer Videos

There are a few different types of explainer videos you can create:

  1. Animated explainer videos. These use simple animations and characters to explain a concept. They’re great for breaking down complex topics and making them easy to understand.
  2. Live-action explainer videos. These feature real people explaining a product or service. They’re great for building trust and putting a human face to your brand.
  3. Whiteboard explainer videos. These use hand-drawn illustrations to explain a concept. They’re great for simplifying complex ideas and adding a personal touch.

Creating Effective Explainer Videos

If you want to create an effective explainer video, start with a solid script that tells a story. Pair it with engaging graphics and keep the pace brisk so viewers stay interested from start to finish.

  1. Keep it short and sweet. Aim for 1-2 minutes max. Any longer and you’ll start to lose people’s attention.
  2. Use simple language. Avoid jargon and technical terms. Explain things in a way that a 5th grader could understand.
  3. Focus on benefits, not features. Don’t just list off what your product does. Explain how it can help solve your audience’s problems and make their lives better.
  4. Use visuals. A picture is worth a thousand words. Use simple animations, illustrations, or real-life examples to help explain your message.
  5. Include a call-to-action. Tell people what you want them to do next, whether it’s signing up for a free trial, downloading an eBook, or making a purchase.

2. Instructional Videos

Need to teach someone how to do something? Instructional videos can help with that. From using new gadgets to mastering tasks, these videos make learning fun and easy while adding real value. For me, they are brand videos at the right video length that help my audience learn how to make video.

Advantages of Instructional Videos

Instructional videos come with some big perks. They let you learn at your own pace, rewind if you miss something, and even pause to take notes or practice what you’ve just seen.

  1. They’re engaging. People love to learn new things, and instructional videos make learning fun and interactive.
  2. They’re convenient. People can watch instructional videos on their own time, at their own pace. They don’t have to attend a live training or read a long manual.
  3. They’re cost-effective. Creating an instructional video is much cheaper than hosting a live training or hiring a team of instructors.

Designing Engaging Instructional Videos

To craft an engaging instructional video effectively: begin with detailed planning of the script; integrate crisp images and sound; maintain a dynamic flow throughout; cater specifically to what your viewers need or find interesting.

  1. Start with a clear objective. What do you want people to learn or be able to do by the end of the video?
  2. Break it down into steps. Divide your topic into small, manageable steps that people can follow along with.
  3. Use visuals. Show, don’t just tell. Use screenshots, screencasts, or real-life examples to demonstrate each step.
  4. Keep it concise. People have short attention spans, so keep your videos as short and to-the-point as possible.
  5. Provide resources. Include links to additional resources, like checklists, templates, or worksheets, that people can use to put what they’ve learned into practice.

Best Practices for Instructional Video Creation

Creating effective instructional videos involves setting clear goals from the beginning. Simplify difficult subjects by breaking them into manageable parts, and incorporate visual aids to support your explanations. Keep things lively but straightforward so viewers stay interested.

  1. Use high-quality audio and video. Poor quality can be distracting and make it hard for people to follow along.
  2. Provide closed captions. This makes your videos accessible to people who are deaf or hard of hearing, and can also help with SEO.
  3. Test your videos. Have someone who’s not familiar with the topic watch your video and give feedback. Make sure they can follow along and understand each step.
  4. Update your videos regularly. As your product or process changes, make sure to update your videos to reflect those changes.

3. Product Videos

Want to help potential customers see exactly why they need your product? Product videos do just that by highlighting key features and giving an up-close view of what you offer, making their purchasing decision easier.

Showcasing Your Product Through Video

You have a few options for showing off your product with videos: make how-to guides, feature happy customers sharing their experiences, or broadcast live demos.

  1. Product demos. Show your product in action and demonstrate how it works. This is great for software, electronics, or any product that requires a bit of explanation.
  2. 360-degree views. Give customers a full, 360-degree view of your product from every angle. This is great for physical products like furniture, clothing, or accessories.
  3. Customer testimonials. Have satisfied customers share their experience with your product on camera. This helps build trust and credibility with prospective customers.

Elements of a Compelling Product Video

A great product video combines eye-catching graphics, an easy-to-follow script, and professional sound quality. Make sure each element works together seamlessly for the best viewer experience.

  1. Highlight the benefits. Don’t just list off features – explain how those features can benefit the customer and make their life better.
  2. Use high-quality visuals. Use professional lighting, sound, and camera equipment to make your product look its best.
  3. Keep it short. Aim for 1-2 minutes max. Any longer and you risk losing people’s attention.
  4. Include a call-to-action. Tell people what you want them to do next, whether it’s making a purchase, signing up for a free trial, or requesting more information.

Optimizing Product Videos for Conversions

Boosting the effectiveness of your product videos involves making them visually appealing and straightforward. Highlight key features clearly and wrap up with an irresistible offer or action step.

  1. Place them prominently on your website. Put them on your homepage, product pages, and any other relevant pages.
  2. Use eye-catching thumbnails. Choose a thumbnail image that’s visually appealing and entices people to click and watch.
  3. Include transcripts. Providing a written transcript of your video can help with search engine optimization and make your content more accessible to people who prefer to read.
  4. Use calls-to-action throughout. Don’t just include a CTA at the end of your video – sprinkle them throughout to keep people engaged and encourage them to take action.

Effective product videos highlight advantages clearly while using top-notch visuals designed for better conversion rates. These well-crafted clips can captivate potential buyers quickly.

Key Takeaway: 


Leverage six types of video to enhance your small business: explainer, instructional, product demos, customer testimonials, culture, and thought leadership. Use high-quality visuals and keep videos short for maximum impact. Include calls-to-action and update regularly to stay relevant.

4. Testimonial Videos

You’ve likely come across them before – those impactful video testimonials where real people talk about their experiences with a product or service. That’s the charm of testimonial videos.

If you want to win over new clients, leverage social proof by featuring true experiences shared by past users. Genuine client reviews create a trustworthy image and craft a compelling narrative that draws in prospective customers.

The Power of Testimonial Videos

If you’re looking for a strategy that addresses concerns while highlighting genuine successes—testimonials do the trick. These video endorsements push viewers toward making decisions and add authenticity that resonates deeply with them.

In fact, studies show that two out of three people are more likely to make a purchase after watching a customer testimonial video demonstrating how a business, product, or service helped another person like them.

Capturing Authentic Testimonials

Authentic video testimonials are all about real experiences. Ask customers who truly benefited from your product to share their journey on camera.

Make sure interviewees are comfortable by choosing a relaxing spot for conversations. Open-ended questions work best because they allow more expressive answers. While editing, look for memorable quotes or touching anecdotes that’ll make your final cut both real and appealing.

Leveraging Testimonial Videos for Social Proof

With those testimonial videos in hand, it’s showtime. Embed them prominently on key parts of your website – think homepages and product details. Plus, push them out through social media platforms to maximize exposure and engage more customers effectively.

Add these clips to emails or sales decks to earn customer trust and address any concerns they might have. Showcasing them widely will significantly improve your profits.

5. Culture Videos

Need to lure great talent while building trust with both staff and clients? Culture videos do just that by showcasing who you really are as a company—from core values down to daily operations—and making everyone feel like part of the family.

Communicating Company Culture Through Video

Want to give folks an inside look at what makes your company tick? Culture videos do just that by putting a spotlight on employees, daily operations, and guiding principles—creating a genuine vibe that’s hard to convey through plain text or photos.

Featuring staff interviews alongside exclusive footage from the office or special events helps provide an authentic insight into working with you. It’s all about showing the real vibe of your company culture.

Creating Impactful Culture Videos

If you want your culture video to hit home, tell authentic stories reflecting what matters most at your company. Include voices from leadership down to entry-level staff so viewers get a complete view of who makes up your team.

Highlighting your company’s character is easy when you use a mix of employee chats, behind-the-scenes footage, and vibrant imagery. Make sure the video’s duration stays within two or three minutes; this keeps it engaging without losing attention spans.

Using Culture Videos for Recruitment

Want to attract great people? Culture videos show off what’s unique about where you work—your environment and values—and help prospective hires decide if they’re right for the job.

Add these recruiting videos to job listings, career sites, and social platforms for a more dynamic applicant experience. You can also use them in onboarding sessions so that new employees feel welcomed into your company’s environment from day one.

6. Thought Leadership Videos

Eager to set up your brand as a go-to resource? Thought leadership videos might just be the answer. They allow you to showcase expertise that fosters trustworthiness along with establishing strong professional credence within the sector.

Establishing Thought Leadership with Video

Your company’s perspective shines through thought leadership videos. Whether it’s through insightful expert conversations, dynamic group debates on current issues or compelling keynotes that inspire action—these formats help communicate what sets your business apart effectively.

Your content should hit the mark by addressing what keeps your target audience up at night while offering practical advice they can use right away. Show them you’re not just aware of their problems but also have the answers they’re looking for.

Developing Thought-Provoking Video Content

First things first—pinpoint the hot topics in your field to craft impactful thought leadership pieces. Dive into research, study relevant data closely, and get perspectives from internal gurus as well as external pros.

Imagine you’re reading a thrilling case study or a relatable analogy to grasp tough ideas better. Adding visuals like charts, graphs, and animations can make these complex topics more understandable and engaging.

Promoting Thought Leadership Videos

To get the most out of your thought leadership videos, plan a solid promotion strategy. Post them on your blog, share across social media profiles, and participate in industry forums to boost their visibility and spark conversations.

Team up with influencers and media partners to boost visibility through cross-promotion. Convert the video into various formats like blogs, infographics, and podcasts so it resonates with diverse audience preferences.

If you keep putting out quality thought leadership video content, people will start seeing your brand as an expert source. That’s how effective video marketing works to give you a competitive edge in the market.

Key Takeaway: 


Testimonial videos build trust by showcasing real customers’ success stories. Share them on your website, social media, and email campaigns to boost engagement and drive sales.

Culture videos attract top talent by highlighting your company’s values and work environment. Use employee interviews and behind-the-scenes footage for a genuine glimpse into your organization.

Thought leadership videos position you as an industry expert. Share insights through expert interviews, panel discussions, or tutorials to establish credibility and authority in your field.


There you have it, – the 6 video types that’ll skyrocket your business learning and growth. From explainers that simplify the complex to testimonials that build trust, these videos are your secret sauce. No need for a promo video or a teaser video, using training video boosts small businesses and larger organizations with visibility and authenticity.

But knowing about ’em is just the first step. Now it’s time to put that knowledge into action. Craft those compelling scripts, hit record, and watch as your engagement soars and your business thrives.

You’ve got this!. Now go out there and show the world what you’re made of, one incredible video at a time. Remember done is better than perfect!


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